Your advertisers need digital. Your team needs confidence.
Your sellers are some of the best closers in the country — they just haven't been given a digital playbook that respects how they already sell. That's what we built. White label digital, structured sales training, and a certification program your AEs actually want to earn.
Book a demo — let's talk about your market →
Your best sellers are leaving digital revenue on the table.
If you run a broadcast group, you already know this — you just haven't said it out loud. Your top three AEs probably bill seven figures a year on traditional. They have relationships that go back two decades. They're the reason your local advertisers stay loyal even as their kids tell them to spend on Meta.
And they almost never lead a conversation with digital. Not because they don't believe in it. Because nobody has ever taught them how to sell it in a way that fits how they already sell. They were handed a one-pager and a quota and told to "include digital in every pitch." They tried. The conversations got awkward. The client asked a question they couldn't answer. They went back to selling what works.
The 44i Digital model fixes this from both sides. The structured weekly training program gives your AEs the language, the proof points, and the talking-tracks to lead with digital — without abandoning the relationship-first selling style that made them great in the first place. The certification track gives them something tangible they can use in client meetings. The full-service fulfillment means they sell it, we deliver it, the client sees only your brand.
Within a quarter, the conversation shifts. Your AEs stop avoiding digital and start opening with it. Within two quarters, digital revenue stops being something you wish was bigger and starts being something your CFO points to in the board meeting.
What white label looks like for broadcast.
Five steps. The client sees one brand: yours.
Your AE presents.
A digital package built under your brand, on your proposal template, with your AE leading the meeting.
The client says yes.
They sign with your station. They write the check to your station. Their account belongs to your station.
44i Digital builds & runs it.
We launch, optimize, and manage every campaign — completely invisibly. Sioux Falls, every time.
Your AE delivers reports.
Monthly reporting branded with your logo. Your AE walks the client through it. We don't appear anywhere.
The client never knows.
They think you have a full digital team in-house. You do — it's just on our payroll.
What broadcast GMs ask us.
Can my traditional sellers really learn to sell digital?
Yes — and faster than you'd guess. Our partners' AEs who have been selling broadcast for 15+ years are typically leading client conversations with digital options by month three of the training program. The reason it works is that we don't ask them to "become digital sellers." We give them digital tools that fit the relationship-first selling style they already use. The certification track is the cherry on top — it gives them something credible to put in front of clients.
What about our existing digital revenue? Do we lose it?
No. We don't ask you to abandon any existing campaigns, platforms, or partnerships. The most common path for broadcast partners is to keep your current digital running on its current rails, and route net-new digital revenue through 44i Digital. As the new channel scales — and it always does — most partners eventually migrate the legacy work over. But that's your call, on your timeline.
How quickly can my AEs start selling?
Faster than you'd expect. Setup typically takes 2–3 weeks: branded proposal templates, branded reporting templates, GHL configured for your market, your AEs in the training cadence. Most partners are actively pitching new digital business by week three. The first revenue lands the same quarter the partnership begins, almost without exception.
Do you work with single-station groups, or only big clusters?
Both. We have partners that range from single-station owner-operators in market #180 to multi-market clusters with 15+ stations. The model scales down without losing economics, and it scales up without losing the dedicated-team feel. If you have one AE or fifty, we have a partnership shape that fits.